Tod’s No_Code - Hologram Showcase
During Milan Fashion Week 2019, Tod’s presented the NO_CODE sneakers by Korean designer YONG BAE SEOK.
To convey the high-tech and modern spirit of the collection, Studio Exhibita involved us to designed the animations incorporating the texts and visual elements to express dynamically the modern soul of the NO_CODE sneakers.
The showcase took place in the historical Milanese location Villa Necchi Campiglio: the visuals were turned into holograms floating over the shoe models placed in cases specifically designed by Studio Exhibita.
![](https://freight.cargo.site/t/original/i/a7705d3e58f5c1d8b8c4deb0f6e8ebf866954ab21e412dc01cf5eb812aefbbf7/X9A6635-0-00-00-10.jpg)
![](https://freight.cargo.site/t/original/i/13f0efaa9a914de67d23bae336cd9055db689fdbe0ffeb43b5a75614257caf01/X9A6659-Pano-1-0-00-00-19.jpg)
![](https://freight.cargo.site/t/original/i/c9b74d777f25811e9651aa945f9e46b9b8f7dc38a09c02a54f05f76b824145f9/Tods-Hologram-Main-Edit-11-0-00-58-24.jpg)
![](https://freight.cargo.site/t/original/i/f05c59252225e97b083a4ba83d80ab2f034596021ba15e0195fce965a4eb7072/Tods-Hologram-Main-Edit-11-0-01-06-09.jpg)
![](https://freight.cargo.site/t/original/i/8bf684c6eb670c47841c1bbf0d35979c1a22222e62c6604d4ddbb55383256f34/Tods-Hologram-Main-Edit-11-0-00-31-10.jpg)
![](https://freight.cargo.site/t/original/i/0432b05dea86d9cba637ad09afdaba35fe277c141e654cfb2f6838cb10d23358/Tods-Hologram-Main-Edit-11-0-00-28-04.jpg)
![](https://freight.cargo.site/t/original/i/7346619868ab2bf14b8daf436d21dec99c3c59cc9c403bc80bcf9f39f971c5c6/Tods-Hologram-Main-Edit-11-0-00-49-14.jpg)
![](https://freight.cargo.site/t/original/i/6edad65589e70184c10cb7c25cf6365047bdf6154f633a1171a265ba7bd69e8b/TODS_RESOLUTE_02-0-00-28-06.jpg)
![](https://freight.cargo.site/t/original/i/f51f28c94fc780e16ae69bacf5bcdbe11f53c438b7929936bc55ae19def30480/TODS_RESOLUTE_02-0-00-05-13.jpg)
![](https://freight.cargo.site/t/original/i/748867f6a3b7e6dcb99ff7fd7109e1b319ef3d512b0ec8cec07f0f74404e7125/Tod_s_Hologram_Main_Edit_12.gif)
Client: TOD’S
Agency: Exhibita
Art Director: Antonio Ballauri
Visual & Motion Design: Francesco Briganti
3D Assets: Enrico Meloni, Davide Busnelli