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Tod’s No_Code - Hologram Showcase

During Milan Fashion Week 2019, Tod’s presented the NO_CODE sneakers by Korean designer YONG BAE SEOK.

To convey the high-tech and modern spirit of the collection, Studio Exhibita involved us to designed the animations incorporating the texts and visual elements to express dynamically the modern soul of the NO_CODE sneakers.

The showcase took place in the historical Milanese location Villa Necchi Campiglio: the visuals were turned into holograms floating over the shoe models placed in cases specifically designed by Studio Exhibita.


Client: TOD’S
Agency: Exhibita
Art Director: Antonio Ballauri
Visual & Motion Design: Francesco Briganti
3D Assets: Enrico Meloni, Davide Busnelli